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International Aguardiente Day 2026 Brings the Guaro Community Together

July 12, 2026 No Comments

The excitement of the FIFA World Cup may have come to an end, but the spirit of celebration continues. While Colombia may not have lifted the trophy this year, one thing remains unchanged: the pride Colombians feel for their culture, their traditions, and their national spirit. That is why International Aguardiente Day 2026, celebrated every July 12, is more than another date on the calendar. It is a day to honor Colombia’s most iconic spirit while celebrating every producer, every bartender, every enthusiast, and every person who has helped keep the tradition of guaro alive. Whether you call it aguardiente or guaro, this celebration belongs to everyone. What Is International Aguardiente Day 2026? International Aguardiente Day was created to give Colombia’s national spirit the global recognition it deserves. Celebrated annually on July 12, just before Colombia’s Independence Day, it invites people around the world to discover the history, culture, and craftsmanship behind aguardiente. More importantly, the day celebrates connection. Like great food, music, and soccer, guaro has always brought people together. It creates conversations, strengthens friendships, and turns ordinary gatherings into lasting memories. Today, that tradition extends far beyond Colombia. A Celebration for Every Aguardiente Brand Although Bacan proudly helped establish International Aguardiente Day, this celebration has never been about a single brand. It was created to celebrate an entire category and everyone who believes in its future. Every aguardiente producer contributes to the rich history of Colombia’s national spirit. Traditional brands preserve generations of heritage, while newer producers introduce fresh ideas and modern approaches. Together, they help more people discover guaro around the world. International Aguardiente Day reminds us that a stronger category benefits everyone. From Colombia to the World For decades, aguardiente remained one of Latin America’s best-kept secrets. Today, that is changing. Consumers around the world are looking for authentic spirits with real stories, cultural roots, and distinctive flavors. As tequila, mezcal, and cachaça have shown, regional spirits can become global icons while staying true to their heritage. Aguardiente is following that path. Bars, restaurants, mixologists, and spirit lovers are discovering how versatile guaro can be—whether enjoyed neat, over ice, or in creative cocktails. Each new introduction helps expand the category while honoring its Colombian roots. Why Bacan Celebrates the Entire Category At Bacan, we believe that growing the aguardiente category requires collaboration. Every new consumer who discovers guaro helps strengthen awareness of Colombia’s national spirit. Every bartender who creates a new cocktail, every restaurant that adds aguardiente to its menu, and every distributor who introduces the category to a new market contributes to its future. That is why Bacan proudly celebrates International Aguardiente Day alongside every producer and every fan of guaro. The goal has always been bigger than one bottle. The goal is to give aguardiente the international recognition it deserves. How to Celebrate International Aguardiente Day 2026 There is no single way to celebrate International Aguardiente Day. What matters most is sharing the experience with others. Here are a few ideas: Whether you’re Colombian or simply curious about one of Latin America’s most authentic spirits, July 12 is the perfect day to raise a glass. A Toast to the Future of Guaro International Aguardiente Day is more than a celebration of a spirit. It is a celebration of Colombian culture, craftsmanship, and community. As more people discover aguardiente around the world, the category continues to grow stronger. Every new fan, every new cocktail, and every new toast helps write the next chapter in its story. This July 12, Bacan invites you to celebrate alongside the entire aguardiente community. Because the future of guaro belongs to all of us. Raise a glass. Celebrate responsibly. Happy International Aguardiente Day 2026.

The Most Emotional Moment of the World Cup? Colombia’s National Anthem

June 28, 2026 No Comments

The Colombia’s National Anthem World Cup tradition is one of the most emotional and unforgettable moments in international soccer. Long before the referee blows the opening whistle, thousands of Colombian fans fill the stadium with passionate voices, proudly singing every word of their national anthem. Whether watching from the stands or from home, Colombians experience this moment with deep emotion because it represents much more than soccer—it represents identity, pride, and unity. For many international fans, this powerful display of patriotism comes as a surprise. For Colombians, however, it is simply who they are. More Than Soccer: A National Celebration Soccer has always occupied a special place in Colombian culture. Every time the national team steps onto the field during the FIFA World Cup, an entire country seems to stop. Homes, restaurants, offices, and public squares become gathering places where families and friends celebrate together. Every goal brings hugs, cheers, and unforgettable memories. Yet for many Colombians, one of the most emotional moments happens even before the match begins. When the Colombian National Anthem starts playing, thousands of fans sing it with remarkable passion. The sound echoes through the stadium and reaches millions of viewers around the world. It is a tradition that speaks louder than words. Why the Colombia’s National Anthem World Cup Tradition Is So Special Unlike many countries, Colombian fans have become internationally recognized for the incredible way they sing their anthem before every World Cup match. The energy is impossible to ignore. Thousands of voices unite as one, creating an emotional atmosphere that often becomes one of the highlights of the broadcast. Television commentators regularly mention the intensity and pride displayed by Colombian supporters. The anthem represents: It reminds everyone that the World Cup is about much more than competition. It is about representing a nation’s heart. The Colombian Way to Watch the World Cup Watching Colombia play is never a solitary experience. Whether in Bogotá, Medellín, Miami, New York, or Madrid, Colombians gather with family and friends to support their team. The living room quickly turns into a stadium filled with jerseys, flags, music, and celebration. No Colombian World Cup gathering feels complete without traditional food. Typical favorites include: And, of course, there is always guaro. Sharing aguardiente while watching the game has become part of the modern Colombian soccer tradition. Friends raise a toast before kickoff, celebrate every goal together, and continue enjoying the moment long after the final whistle. Bacan: The Spirit of Colombian Celebration Every tradition evolves, and so does guaro. Bacan Guaro represents a premium expression of Colombia’s most iconic spirit. Crafted with first-pressed organic sugarcane juice, Spanish star anise, and purified water, Bacan offers a smooth, clean, and refined drinking experience while honoring Colombian heritage. Just like the national team, Bacan celebrates what makes Colombia unique: authenticity, passion, resilience, and togetherness. Whether you support Colombia or another national team, Bacan invites you to experience the World Cup through the warmth of Colombian hospitality. An Invitation to Soccer Fans Around the World One of the greatest gifts of the FIFA World Cup is the opportunity to experience different cultures through the game. If you’re watching Colombia play this year, don’t skip the opening ceremony. Turn up the volume and listen carefully when the Colombia’s National Anthem begins. You’ll witness one of soccer’s most moving traditions. Then gather your friends, prepare your favorite snacks, raise a glass of Bacan—or your preferred drink—and celebrate the beautiful game together. Because no matter which team you support, soccer always brings people together. Join Bacan in Supporting Colombia This World Cup, Bacan proudly celebrates the passion that unites millions of Colombians around the world. Every match is another opportunity to gather, celebrate traditions, and cheer for Colombia with pride. As the players wear the yellow jersey on the field, fans everywhere carry that same passion into their homes, bars, and celebrations. So don’t miss the next match. Tune in from the very beginning, experience the unforgettable sound of the Colombia’s National Anthem, and celebrate every minute with Bacan Guaro—the premium guaro that captures the spirit of Colombia in every toast.

Bacan at BCB Brooklyn 2026: An Immersive Colombian Experience

June 12, 2026 No Comments

Bar Convent Brooklyn is one of the world’s leading events for the spirits industry. At Bacan at BCB Brooklyn 2026, the brand offered much more than a traditional tasting. Visitors explored Colombia through aromas, organic ingredients, signature cocktails, and storytelling. Every stop showed how a premium Colombian aguardiente can connect people with culture, quality, and innovation. Bacan at BCB Brooklyn 2026 Began at the Source Instead of inviting guests to sample cocktails immediately, Bacan introduced them to the origin of every bottle. The journey started with a tasting of 100% organic sugarcane juice. It introduced visitors to the ingredient that gives Bacan its unique character. Many sugarcane spirits begin with molasses. Bacan, however, uses fresh organic sugarcane juice. This choice preserves the purity, freshness, and natural flavor of the spirit. As a result, visitors gained a deeper appreciation for the craftsmanship behind every bottle before taking their first sip of Bacán. Discovering Colombia Through Aroma One of the highlights of Bacan at BCB Brooklyn 2026 was the brand’s custom aroma station, developed in collaboration with a Colombian flavor specialist. Guests explored five aromatic accords that represented Bacan’s production journey: Brand ambassadors guided visitors through each aroma using scent strips while explaining how every ingredient contributes to Bacán’s clean and refined profile. How Bacan Brought Colombia to Life at BCB Brooklyn 2026 The sensory journey continued with a spectacular 10-foot LED screen behind the bar. The one-minute film transported visitors across Colombia’s breathtaking landscapes. Images of endless sugarcane fields, majestic jaguars, emeralds, orchids, and lush tropical scenery reflected the country’s natural richness while telling Bacan’s production story. The visual experience also introduced Bacan’s signature cocktails and reinforced the brand’s commitment to celebrating Colombian heritage through a modern, premium spirit. Together, the storytelling, visuals, and atmosphere transformed the Bacan booth into one of the show’s most memorable destinations. Signature Cocktails That Captured Every Guest After completing the immersive experience, guests finally arrived at the tasting bar. Visitors enjoyed Bacan neat, as a traditional shot, or through two signature cocktails created to showcase the spirit’s versatility. The Colombian Espresso celebrated two of Colombia’s greatest treasures: premium Colombian coffee and Bacan Guaro. Finished with a Colombian flag garnish, it quickly became one of the most photographed cocktails during the event. Meanwhile, the Spicy Watermelon surprised visitors with its fresh and contemporary profile. The cocktail paired Bacan with fresh watermelon, an ingredient still uncommon in many classic cocktail menus. The result was refreshing, modern, and easy to enjoy. Bartenders, buyers, and consumers all responded enthusiastically. Together, both cocktails demonstrated that premium Colombian aguardiente belongs behind the world’s best cocktail bars. Building New Relationships Across the Industry Beyond the tasting experience, Bacan at BCB Brooklyn 2026 created valuable connections throughout the beverage industry. Visitors received exclusive Bacan insulated cooler bags that quickly became one of the event’s favorite giveaways. At the same time, distributors, bartenders, buyers, media representatives, and hospitality professionals visited the booth to learn more about the brand. During the first day of the exhibition, Bacan received a special industry recognition that reflected the impact of its innovative approach to experiential marketing, education, and storytelling. Why Bacan at BCB Brooklyn 2026 Stood Out The spirits industry continues to evolve, and today’s consumers expect more than exceptional products. They want authenticity, memorable experiences, and meaningful stories. Bacan embraced that philosophy throughout BCB Brooklyn 2026. Instead of focusing only on tastings, the brand invited visitors to understand where Bacan comes from, how it is crafted, and why Colombia inspires every bottle. Every detail—from the aroma station and immersive video to the cocktails and educational conversations—reinforced Bacan’s commitment to premium quality and Colombian heritage. An Experience That Lives Beyond Brooklyn Bacan at BCB Brooklyn 2026 proved that a premium spirit can create lasting memories long after the final cocktail is served. Because Bacan isn’t simply introducing a new spirit. It is introducing the world to Colombia—one unforgettable sip at a time.

Colombia World Cup Traditions: Soccer, Pride, and Guaro

May 26, 2026 No Comments

Colombia World Cup Traditions Bring People Together The FIFA World Cup is more than a tournament in Colombia — it is an emotional national celebration. Every match brings families, friends, neighbors, and entire communities together to cheer, sing, celebrate, and believe. For Colombians, supporting the national team is not simply about soccer. It is about pride, identity, and shared passion. This year, as the world prepares once again for the biggest event in sports, Colombians everywhere will gather around screens with food, music, jerseys, and, of course, Bacan Guaro. Watching the World Cup with guaro has become part of the country’s modern tradition, and this tournament will be no exception. For visitors, international fans, and anyone discovering Colombian culture, the World Cup offers the perfect opportunity to experience the energy and warmth that define Colombia. Why the FIFA World Cup Means So Much to Colombia Soccer holds a special place in Colombian culture. It creates moments of unity that few other events can match. During the FIFA World Cup, cities stop, streets fill with yellow jerseys, and emotions take over every conversation. Every Colombian remembers iconic World Cup moments: The tournament becomes part of daily life. Restaurants fill with fans. Offices pause during matches. Friends organize viewing parties days in advance. More importantly, Colombians experience the World Cup together. World Cup Gatherings and the Tradition of Guaro In Colombia, soccer and guaro naturally go hand in hand. For years, Colombians have gathered with aguardiente to celebrate victories, debate lineups, and share unforgettable moments during matches. Guaro creates connection, conversation, and celebration. It transforms every game into a shared experience. Today, Bacan Guaro brings a more refined and premium expression to that tradition. Crafted with: Bacan represents a modern way to experience Colombia’s most iconic spirit while preserving its authentic roots. Whether fans watch the games at home, at bars, or in public viewing events, Bacan becomes part of the ritual — poured before kickoff, raised after goals, and shared among friends throughout the match. How Colombia Experiences the World Cup During the World Cup, Colombia feels different. Music plays louder. Flags appear everywhere. Cars drive through the streets with jerseys hanging from windows. People greet strangers like old friends after every win. The atmosphere combines: Even people who rarely follow soccer become emotionally invested. The World Cup creates a collective experience that unites generations and social groups across the country. Food also becomes central to the celebration. Colombians gather around: For many Colombians living abroad, these rituals create a powerful sense of connection to home. An Invitation to the World The beauty of the FIFA World Cup is that every country celebrates differently. In Colombia, people celebrate with passion, music, and guaro. This year, Bacan invites people outside Colombia to experience the tournament the Colombian way. Whether you support Colombia or your own national team, the spirit remains the same: gathering with friends, sharing emotions, and creating memories around the game. You do not need to be Colombian to enjoy the tradition. The World Cup becomes even more meaningful when people come together — regardless of language, country, or team colors. So pour a glass, invite your friends, wear your jersey, and celebrate the world’s biggest sporting event with the warmth and energy that define Colombian culture. Bacan en la Jugada: Join the Celebration in Miami As excitement builds before the FIFA World Cup, Bacan has already taken the celebration to the streets through its campaign: “Bacan en la Jugada.” In the upcoming weeks, Bacan teams will appear across Miami with activations, surprises, and experiences designed to bring soccer fans together before the tournament begins. From street moments to fan interactions, “Bacan en la Jugada” celebrates the passion, joy, and energy that define both soccer and Colombian culture. If you see Bacan in the streets of Miami during the World Cup season, come join us. Participate, celebrate with us, and you might even win something amazing. Because soccer feels better when shared.And every great match deserves a touch of Bacan.

Understanding the World of Sugarcane Spirits: Rum vs Cachaça vs Aguardiente

May 15, 2026 No Comments

Understanding the World of Sugarcane Spirits means exploring the traditions, craftsmanship, and flavors that define some of Latin America’s most iconic drinks. From Caribbean rum to Brazilian cachaça and Colombian guaro, sugarcane spirits represent culture, celebration, and identity. Today, premium Colombian guaro is gaining international attention thanks to brands like Bacan, which are redefining aguardiente through artisanal production, organic ingredients, and premium positioning. What Are Sugarcane Spirits? Sugarcane spirits are alcoholic beverages produced from sugarcane derivatives such as molasses, syrup, or fresh sugarcane juice. Although these spirits share the same origin ingredient, every category develops its own personality through local traditions and production techniques. The most recognized sugarcane spirits include: Each spirit delivers a completely different sensory experience. Rum: The Most Recognized Sugarcane Spirit Rum has become one of the world’s most popular spirits. Producers usually make rum from molasses, which creates sweeter and richer flavor profiles. Over time, rum expanded far beyond the Caribbean and developed into a global category. Characteristics of Rum Rum often features: Cocktails like the Mojito and Daiquiri helped make rum internationally famous. However, many consumers now seek spirits with deeper cultural roots and more artisanal character. Cachaça: Brazil’s National Spirit Cachaça represents Brazil’s most iconic spirit. Unlike rum, producers make cachaça from fresh sugarcane juice instead of molasses. As a result, cachaça offers brighter and more herbaceous flavors. Most people know it as the base of the Caipirinha cocktail. Characteristics of Cachaça Cachaça usually includes: Premium cachaça brands have helped elevate the category while preserving its cultural authenticity. Premium Colombian Guaro: A Different Experience Aguardiente, commonly called guaro in Colombia, stands apart from other sugarcane spirits because of its smooth anise character. For generations, Colombians have associated guaro with celebration, music, holidays, and family gatherings. Today, premium brands are transforming how consumers experience aguardiente. Why Bacan Is Different Bacan represents a new generation of premium Colombian guaro. Unlike traditional mass-market aguardiente, Bacan focuses on purity, craftsmanship, and refinement. Bacan uses: In addition, Bacan contains: This clean production process creates a smoother and more elegant spirit. Bacan is also: As a result, Bacan is helping premium Colombian guaro gain recognition in international markets. Understanding the World of Sugarcane Spirits by Flavor Although rum, cachaça, and guaro all come from sugarcane, they taste very different. Rum Cachaça Premium Colombian Guaro Because of this profile, many consumers consider premium Colombian guaro easier to sip and more refreshing. The Cultural Identity Behind Each Spirit Every sugarcane spirit reflects the culture of its country. Rum often represents Caribbean cocktail culture and tropical relaxation.Cachaça reflects Brazil’s vibrant energy and traditions.Meanwhile, guaro represents Colombian warmth, hospitality, and celebration. For Colombians living abroad, Bacan often feels like a connection to home. At the same time, it introduces international consumers to Colombian traditions through a modern premium experience. Bacan helps lead this transformation by presenting aguardiente as a sophisticated and globally relevant spirit. The Future of Sugarcane Spirits Understanding the world of sugarcane spirits reveals how diverse and culturally rich these categories truly are. Rum and cachaça already enjoy international recognition, while premium Colombian guaro continues to emerge as one of the industry’s most promising discoveries. Through brands like Bacan, aguardiente now reaches a new audience without losing its heritage and authenticity. Rum tells one story.Cachaça tells another.But premium Colombian guaro tells the story of Colombia — vibrant, welcoming, and full of celebration. And the world is finally starting to discover it.

Launching a Spirits Brand in the U.S.: 3 Smart Moves

April 29, 2026 No Comments

Launching a spirits brand in the U.S. offers a powerful opportunity—but it also demands precision. Many brands fail not because of product quality, but because they lack focus and direction. The U.S. market rewards brands that think strategically, act selectively, and invest with discipline. If you want to succeed, you need to simplify complexity and execute with intent from day one. By Ricardo March, Bacan Founder. 1. Choose the right category Many companies make the same mistake when launching a spirits brand: they enter crowded categories like vodka or tequila without a clear point of difference. These segments already overflow with options, and new brands struggle to stand out. Instead of following the trend, identify where real opportunity exists. Ask yourself: When you choose an emerging or less saturated category, you gain: You don’t need to fight for attention—you create it. 2. Define your price with intention Pricing shapes perception. When launching a spirits brand, many founders try to compete at the lowest price. That decision creates long-term problems. Low pricing: Instead, define a price that reflects your value and supports growth. Strong brands don’t chase the cheapest option—they build meaning around their product. Focus your investment on: When you lead with value instead of price, you avoid commoditization and create a brand that people remember and choose again. 3. Focus on the right markets The U.S. looks massive from the outside—50 states and millions of consumers. But launching a spirits brand successfully requires focus, not scale. If you try to enter the entire country at once, you dilute your efforts and burn capital quickly. Instead: This approach allows you to: You don’t need nationwide presence to succeed. You need strong presence in the right places. Think direction, not size Many brands approach the U.S. market with the wrong mindset. They see the total population and assume that scale guarantees success. It doesn’t. When Launching a Spirits Brand, your real opportunity often lies in a small segment: Clarity gives you direction. Without it, even strong brands lose momentum. Think of your strategy like a road trip. You can have fuel, a great car, and everything ready—but without a destination, you won’t get far. Direction determines success. Launching a spirits brand in the U.S. is not about doing more—it’s about doing the right things well. Focus beats scale. Strategy beats speed. When you choose carefully, price intentionally, and target precisely, you turn a complex market into a clear path for growth.

Bacan Guaro Cocktail Experience: A Day in Miami That Will Blow Your Mind

March 22, 2026 No Comments

Have you ever tasted a Bacan guaro cocktail? If not, you’re missing one of the most exciting spirits on the Miami scene. Last Saturday, we turned that curiosity into a full-blown adventure. First, a Mediterranean welcome ritual. Then, a cocktail experience with a class on a yacht. And finally, the perfect sundowner on the Miami River. Here’s how it all went down. Where It All Started: Habibi Miami’s Aladdin Welcome Drink The day began at Habibi, a Mediterranean restaurant in Miami. Among the guests was food and beverage journalist Brian Freedman. First, the welcome drink set the tone immediately. The cocktail blended fresh grapefruit, maraschino liqueur, sparkling wine, and Bacan guaro, with a rosemary essence on top. But the presentation was just as bold as the flavors. An Aladdin’s lamp released a rosemary-scented smoke into the drink. Then, the staff rubbed a grapefruit peel on each guest’s palms, releasing the citrus oils onto the skin. Finally, the lamp passed from hand to hand, so everyone caught the rosemary aroma up close. Cocktail Experience with Bacan Aboard the Kiki at Sea Yacht Next, the group boarded the Kiki at Sea yacht for a hands-on cocktail masterclass. Three cocktails. Three flavor profiles. One unforgettable afternoon on the water. 1. Guaro Lychee To start, the class made a Guaro Lychee. Bacan guaro meets lychee in a floral, tropical highball. The lychee softens guaro’s anise edge beautifully. Light, fragrant, and refreshing — it set the bar high from the very first sip. 2. Spicy Guaromelon After that, things got more exciting. The Spicy Guaromelon combined Bacan guaro, fresh watermelon, and a punch of heat. Sweet and cool upfront, then spicy on the finish. As a result, it quickly became the crowd favorite of the class. 3. Colombian Espresso Finally, the class closed with pure Colombian pride. The Colombian Espresso brought Bacan guaro together with bold espresso — two of Colombia’s greatest exports in a single glass. Rich, smooth, and deeply satisfying. Cocktail and Food Pairing: Habibi’s Chef Joins the Yacht What truly elevated the experience was the addition of Habibi’s executive chef on board. Rather than a simple snack spread, the chef designed a full course-by-course pairing alongside each cocktail. In short, the pairing proved a key point: Bacan guaro is not just a party spirit. In the right hands, it works as a serious culinary ingredient with impressive range. The Perfect Ending: Lychee Martini at Kiki on the River After docking, the group moved on to Kiki on the River to close out the day. The open-air Grecian setting and Miami River views made it the ideal spot to wind down. Moreover, the drink of choice brought things full circle: a Lychee Martini with Bacan, echoing the floral notes from the very first cocktail of the morning. Great food, exceptional cocktails, and a spirit that ties it all together. That’s what a Bacan guaro cocktail experience looks like in Miami — and it’s hard to imagine a better way to spend a Saturday. Why Bacan Guaro Deserves a Spot in Your Glass After a full day of tasting, making, and pairing cocktails, a few things stood out clearly: In conclusion, whether you’re a cocktail professional, a curious traveler, or simply someone who loves a great drink with a great story, Bacan guaro belongs on your radar. Try it once and you’ll understand why Miami is paying attention. Follow Brian Freedman for more food and drink adventures | Visit Habibi Miami to plan your Miami experience Photos: Moises Vivas & Laura Montes By Vibras.

For A Twist On The Champagne Cocktail This Valentine’s Day, Add Bacan

February 14, 2026 No Comments

Bacan Guaro, a modern aguardiente from Colombia, can add a surprising and delicious element to champagne and sparkling wine cocktails, which will elevate this Valentine’s Day. FIRST PUBLISHED BY: Forbes | Jeanette Hurt | February 13, 2025. Sparkling wine and champagne cocktails are often served on Valentine’s Day, but for an unexpected combination, try some more adventurous combinations using a Colombian spirit that’s gaining traction. Read the full story here.

Valentine’s Day Cocktail Ideas with Bacan Guaro

February 13, 2026 No Comments

Flowers fade and chocolates disappear, but a Valentine’s Day Cocktail is something couples actually experience together. Instead of another predictable present, gifting a bottle of Bacan Guaro turns the celebration into a shared moment — laughter, creativity, and a toast that lasts longer than any bouquet. Because the best Valentine’s gifts are not objects. They’re memories you build side by side. Why sharing a drink matters more than giving one Romantic celebrations work best when both people participate. A bottle isn’t just a product — it becomes an activity. Preparing a Valentine’s Day Cocktail together naturally creates conversation, eye contact, and playfulness. Instead of: You get: It turns the night from a dinner into an experience. Bacan Guaro works perfectly for this because it’s light, aromatic, and approachable — even for people who don’t usually drink strong spirits. Why Bacan makes celebrations more fun Many romantic drinks are heavy. Wine slows the evening, whiskey ends it early, and sugary cocktails overwhelm the palate. Bacan sits in a rare middle ground. That means the night lasts longer — conversations don’t fade and energy stays high. And that’s the real secret behind a memorable Valentine’s Day Cocktail: it shouldn’t end the evening, it should extend it. A gift that becomes a ritual Years later, couples rarely remember the teddy bear or the perfume.But they remember traditions. Opening a bottle together.Using the same glasses.Repeating “their” drink every February. Choosing Bacan Guaro isn’t just giving alcohol — it’s starting a yearly ritual. The drink becomes part of the relationship story. The new way to celebrate Valentine’s Day Modern romance values experiences over objects. Cooking together, traveling together, and now — mixing drinks together. So instead of asking what should I buy?Ask what should we do together? A shared Valentine’s Day Cocktail answers that question perfectly: simple, intimate, and playful. Because the most romantic gift isn’t something you hand over. It’s something you enjoy side by side.

The Future of Aguardiente as an Undiscovered Spirit: Insights from the Miami Rum Congress

February 9, 2026 No Comments

At this year’s Miami Rum Congress, one seminar stood out for its bold vision and strategic relevance: “The Future of Aguardiente as an Undiscovered Spirit.” Led by Ricardo March, Founder of Bacan Guaro, alongside industry voices Julio Molano (Aguardiente Desquite) and Jose Brignoni (Aguardiente Antioqueño), the session explored a powerful question: Can aguardiente become the next great global premium spirit? The answer, according to the panel, is yes — if the industry works together to elevate and solidify the category. A Spirit Rich in Culture, Yet Undiscovered Globally Aguardiente remains one of Latin America’s most culturally significant spirits. Deeply rooted in Colombian heritage, it plays a central role in celebrations, family gatherings, and national identity. However, despite its strong cultural foundation, aguardiente has not yet achieved the same global recognition as tequila or mezcal. During the seminar, the panel emphasized that aguardiente sits at a unique crossroads. On one hand, it carries centuries of tradition. On the other, it has enormous potential to evolve through modern production methods, premium positioning, and contemporary branding. Learning from Tequila and Mezcal One of the key discussions during the Miami Rum Congress seminar centered on the trajectory of tequila and mezcal. Both spirits were once perceived primarily as local or regional products. Yet over the past two decades, they transformed into global premium categories. Through quality improvements, storytelling, regulatory protection, and strong branding, tequila and mezcal expanded far beyond their origins. The panel suggested that aguardiente could follow a similar path. To do so, the industry must: Aguardiente, they argued, should not abandon its roots. Instead, it should refine and present them in a way that resonates with global audiences. Ricardo March: A Vision for Category Building Ricardo March brought more than theory to the conversation — he brought decades of experience. With over 20 years in the global wine and spirits industry, Ricardo began his career in 1996. He later held key roles at RNDC and co-founded Giowine in 1999. From 2001 to 2020, he served as Vice President of Sales North America at Varela Imports, where he led the growth of a strong spirits portfolio across the United States. In parallel, he oversaw sales and marketing for Beni di Batasiolo in the U.S., Canada, and the Caribbean, further strengthening his strategic leadership in beverage alcohol. In 2024, Ricardo and his wife, Diana Espinosa March, launched Bacan Guaro. For Ricardo, however, the mission extends beyond one brand. Solidifying Aguardiente in the United States The core message of the seminar was clear: aguardiente is a promising and underdeveloped category in the U.S. market. Yet no single brand can build the category alone. Ricardo emphasized that all aguardiente producers must work together to establish awareness, credibility, and premium perception. By presenting a unified front, brands can educate distributors, retailers, bartenders, and consumers about what aguardiente truly represents. This collaborative approach mirrors how tequila and mezcal gained traction. Category growth benefits everyone. Therefore, the objective is not simply to sell bottles. The objective is to position aguardiente as a legitimate and exciting option within the broader premium spirits landscape. Modern Production Meets Cultural Identity Another major theme of the seminar focused on balancing innovation with heritage. Modern distillation techniques, organic ingredients, small-batch production, and clean labeling can elevate aguardiente’s quality perception. At the same time, the spirit must maintain its cultural roots. Aguardiente tells a story of Colombia and Latin American identity, celebration, and community. That narrative remains its strongest asset. However, premium packaging, thoughtful branding, and international awards can help translate that story to new audiences. “The Future of Aguardiente as an Undiscovered Spirit” was more than a seminar title. It was a call to action. As global consumers continue seeking authentic, story-driven spirits, aguardiente stands ready to claim its place. With leaders like Ricardo March advocating for collaboration and category development, the spirit may soon follow the same trajectory as tequila and mezcal. The future of aguardiente is not just promising — it is unfolding. And at the Miami Rum Festival, that future began to take shape. Photos: Moises Vivas & Laura Montes | By Vibras

bacan PRESS

International Aguardiente Day 2026 Brings the Guaro Community Together

The Most Emotional Moment of the World Cup? Colombia’s National Anthem

Bacan at BCB Brooklyn 2026: An Immersive Colombian Experience

Colombia World Cup Traditions: Soccer, Pride, and Guaro

Understanding the World of Sugarcane Spirits: Rum vs Cachaça vs Aguardiente

Launching a Spirits Brand in the U.S.: 3 Smart Moves

Bacan Guaro Cocktail Experience: A Day in Miami That Will Blow Your Mind

For A Twist On The Champagne Cocktail This Valentine’s Day, Add Bacan

Valentine’s Day Cocktail Ideas with Bacan Guaro

The Future of Aguardiente as an Undiscovered Spirit: Insights from the Miami Rum Congress

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