Refined aguardiente brands target US

Will aguardiente follow in the footsteps of Mexico’s mezcal and Brazil’s cachaça to become the next traditional Latin American spirit to blossom into a premium-plus brand at trendy American cocktail bars, after years of popularity as a rustic drink often consumed in shots?

FIRST PUBLISHED BY: The Spirits Business | By Roger Morris | October 4, 2024.

‘Aguardiente’ is a widely used catch-all term representing a variety of traditional distillates, including rustic rums and brandies that are made in many Hispanic countries in the Western Hemisphere, as well as historically in the Iberian countries of Europe. Rough in character, these aguardientes have at times been well-deserving of their name translated into English – ‘firewater’.

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International Aguardiente Day
A promotional poster for Bacan Guaro featuring an orange and white design. The main message emphasizes the connection between friends and the drink with the phrase: "This chisme stays between us. You, me, & Bacan

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