Colombias National Spirit Splashes Into US Market

Colombia’s National Spirit Splashes Into US Market How Bacan Guaro Aims to Popularize Rum’s Boundary-Pushing Cousin.

Colombia’s national spirit has found a new proponent in the American market by way of Bacan Guaro. Introduced by husband and wife team Ricardo and Diana Espinosa March at the end of July, the up-and-coming brand promises to find a new home for a fiery liquor loaded with herbaceous bite and regional lore.

FIRST PUBLISHED BY: Bottle Raiders | Pedro Wolfe | August, 9, 2024.

Guaro — also known generically as “aguardiente” — is a type of anise-flavored spirit derived from sugarcane. Imagine it as a synthesis of rum’s sweetened base and licorice’s salty mouthfeel. In other words, an acquired taste.

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International Aguardiente Day
A promotional poster for Bacan Guaro featuring an orange and white design. The main message emphasizes the connection between friends and the drink with the phrase: "This chisme stays between us. You, me, & Bacan

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