Bar Convent Brooklyn (BCB), held on July 10 and 11, 2025, in Brooklyn, New York, marked a defining moment for Bacan Guaro. As one of the most prestigious events in the global alcohol industry, BCB brought together more than 2,000 professionals—bartenders, brand leaders, bar owners, importers, and distributors. This industry-only gathering was the perfect setting for Bacan to present its bold new vision of Colombian aguardiente.
Bacan Beach Club: A Summer Oasis
At the heart of Bacan’s presence was its vibrant booth: the Bacan Beach Club. With a beach club theme, the setup captured a fresh summer vibe—perfectly in sync with Bacan’s identity as a low-alcohol, low-sugar aguardiente that’s smooth and easy to enjoy.
Guests sampled two expressions of the brand: the premium, clean taste of Bacan Guaro neat and the popular Guaro Lychee cocktail. A live DJ, exclusive to Bacan, played upbeat tracks that enhanced the sunny, relaxed atmosphere throughout the event.
Star Bartenders and Summer Cocktails
To raise the bar even higher, Bacan teamed up with two acclaimed mixologists: Brian Ipuz from New York and Sanyin Martinez from Miami. Their creativity drew large crowds. Each cocktail served was a masterclass in flavor and balance.
The Guaro Lychee became a crowd favorite. Its refreshing profile showed that Bacan Guaro isn’t just a traditional spirit—it’s a versatile ingredient for modern mixology.
Bacan Club Activation: Community and Engagement
Bacan also created an engaging challenge with its Bacan Club membership contest. Participants had 15 seconds to answer three brand-related questions. Six winners received a membership certificate, signed live by Bacan’s president. The activity added a fun, personal touch to the brand experience.
Educating the Industry on Aguardiente
One of the most valuable aspects of Bacan’s presence was its educational mission. Many attendees were unfamiliar with aguardiente. Bacan took this chance to teach the industry about the spirit and introduce a modern aguardiente that defies expectations.
Now available in 14 U.S. states, Bacan is growing fast. Its appearance at BCB is accelerating this journey by shifting how professionals view aguardiente in cocktails.
The Future of Aguardiente is Bacan
Colombian tradition meets international innovation—that’s the Bacan spirit. At Bar Convent Brooklyn, Bacan showed the world that aguardiente can be stylish, approachable, and globally relevant. The future of this traditional spirit is bright, and Bacan is leading the way.
