Aguardiente is synonymous with Colombian culture. It’s poured into shot glasses at family gatherings, shared during late-night celebrations, and deeply woven into the country’s social fabric. As one of the most beloved Colombian spirits, aguardiente has long held its place in tradition. But just as Colombia has transformed into a dynamic and stylish destination, so has aguardiente, or ‘guaro,’ as it is known in Colombia, evolved.
At the forefront of this transformation is Bacan Guaro, a reimagined version of the traditional spirit that reflects the sophistication and vibrancy of modern Colombia.
Colombia Reimagined: From Tradition to Trendsetting
Colombia’s recent evolution has been extraordinary. Once overshadowed by outdated narratives, the country is now recognized for its gastronomy, innovative design, luxury travel, and cultural renaissance. Cities like Bogotá, Medellín, and Cartagena pulse with creativity, drawing foodies, cocktail connoisseurs, art and design lovers, and experience-seekers eager to immerse themselves in Colombia’s dynamic energy.
Bacan Guaro mirrors this transformation. While aguardiente has long been a staple in Colombian drinking culture, it was often associated with a singular experience—consumed neat, in shots at social gatherings, with little variation. Bacan is disrupting that narrative, elevating guaro to new heights by offering a super-premium, modernized version made for today’s discerning drinker.
Aguardiente, Elevated
Unlike traditional aguardiente, which can be laden with added sugars and artificial flavors. Bacan Guaro is sugar-free, kosher-certified, and made from the finest quality organic ingredients—a reflection of today’s consumer preferences for cleaner, more refined spirits. Distilled from organic sugarcane and infused with organic Spanish star anise. Bacan offers a smooth, complex profile that retains aguardiente’s signature warmth but with an elevated, contemporary edge full of nuanced aromatics and a sophisticated taste.
Beyond its refined composition, Bacan transforms how aguardiente is enjoyed. It’s no longer just for quick shots at a party. Instead, Bacan is a versatile addition to the bar. Designed to also be sipped over ice, mixed into craft cocktails, or paired thoughtfully with food—this is a modern spirit that fits seamlessly into today’s global drinking culture. Whether served in an expertly crafted cocktail at a Michelin-starred restaurant in Miami or enjoyed over conversation with friends, Bacan presents a fresh way to experience aguardiente.
The Rise of Colombia’s Next Iconic Spirit
Bacan’s arrival comes as Latin American spirits—mezcal, pisco, cachaça—are experiencing a surge in global interest. But unlike its counterparts, aguardiente has largely remained under the radar. Bacan Guaro is poised to change that.
The brand’s very name, “Bacan,” is a nod to its Colombian roots—”bacán” is slang for “cool” in Colombia, an embodiment of the country’s vibrant spirit. More than just a drink, Bacan is a statement: a celebration of Colombia’s modern identity. Its passion for living vibrantly, and its ability to embrace tradition while redefining it for the future. From high-energy celebrations to sophisticated cocktail menus, Bacan Guaro isn’t just aguardiente—it’s a modern taste of Colombia. One sip, and you’re transported to a country that’s bold, dynamic, and full of vibrant spirit.
“This isn’t the guaro you remember—it’s the one you didn’t know you were waiting for. Sip Bacan and discover Colombia, redefined.”
