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COLOMBIA IS

AGUARDIENTE IS

CELEBRATING IS

DREAMING IS

LIVING IS

GUARO IS

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“Bacan” is derived from the ancient Roman God Bacchus, known as Bacco in Spanish. Bacco represents joy, happiness, and merrymaking. In Spanish-speaking cultures, “Bacan” translates to something good, a nice person, or an excellent plan. It is synonymous with “cool” and “awesome”. In Colombia, “Bacano” is a popular slang expression used to describe cool ideas, objects, and situations.

Sugarcane was introduced to Colombia by Christopher Columbus in 1492. In 1535, Pedro Heredia established sugarcane cultivation in the Valle del Cauca region, which was renowned for its ideal conditions, marking the beginning of aguardiente’s history. Initially reserved for Spanish colonizers, aguardiente’s unique taste gradually gained popularity among indigenous groups, leading to their own clandestine production. Over time, aguardiente, regardless of ethnic roots, surpassed traditional indigenous chicha in popularity, becoming an integral part of Colombian culture. 

Aguardiente production involves sugarcane cultivation, processing in sugar mills, fermentation, and distillation. Sugarcane is processed to obtain extra-neutral alcohol to which anise essential oil and water are added. bacan uses a slow and artisanal mixing process, resulting in a smooth and flavorful spirit. 

Aguardiente holds significant cultural and historical value in Colombia. It is deeply woven into Colombian culture, intertwined with traditions, celebrations, and social gatherings. Throughout the country’s history, aguardiente has played a pivotal role and is considered a symbol of national pride. In Colombian households, offering an aguardiente to guests symbolizes hospitality and is a tradition during celebrations, parties, birthdays, and holidays.

bacan guaro offers versatility in consumption. Enjoy it neat or in enticing mixed drinks and cocktails. It is commonly savored as a shot or a small drink, either chilled or at room temperature. For a refreshing twist, mix it with citrus or tropical juices and served as a long drink over plenty of ice. Additionally, it pairs well with fruits and coconut chunks.

Guaro, also referred to as aguardiente, is Colombia’s national spirit. The term “guaro” likely stems from early colonial references to fermented drinks crafted from sugarcane juice. It holds cultural significance and is one of the most widely consumed alcoholic beverages in Colombia.

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